There are a few different parts, depending on your brand and how much you're willing to show or talk about. And that's the beauty of it. It's highly customisable. Every brand story video is different.

The best part? You're not creating random content just because you need something to post. You're creating content based on something your customers are already asking you about. Start with something simple. Write an article. Take some photos. Then turn that same topic into a video. Show the process. Talk about the story behind it. Explain what you've learnt. Show people what happens behind the scenes. The goal here is to show, not just tell.

And if you're like me and you're a little shy on camera, start with something simple. Maybe it's a blog post. Then try a carousel. Then perhaps a text-based reel. Then a voice-over. And eventually, when you're ready, you can move on to talking-head videos. You don't have to do everything at once. Start with what you're comfortable with.

And now, by building his business and providing for his family, he wants to make sure they never have to go through what he went through. Isn't that beautiful? Isn't that a story? And, in a way, isn't it relatable? We've all experienced hardship in some form. We've all had moments where we told ourselves that we wanted to do better.

"But... I don't really have a story." Maybe you don't have one dramatic moment that changed your life. And that's okay. Not every story needs to start with hardship. Perhaps you started your business simply because you loved what you were doing. That's a story too. Think of storytelling more like introducing yourself.

If you're selling a product or service online, first impressions matter. As business owners, our job is to make it as easy as possible for customers to decide whether they want to buy from us. The fewer questions they have, the easier the decision becomes.

As experts in our own industry, it's easy to get excited about talking about our products or services. We know exactly how they work, the problems they solve, and all the little details that make them different. But sometimes, that's exactly where we go wrong.

What if, instead of simply talking to the camera, you invite one of your clients or a friend and have a real conversation? Now you've elevated the idea. You're still educating your audience about why someone might need a career coach. But you're also showing people what it's like to work with you. They get to see how you communicate. You're letting them experience a small part of what it feels like to be coached by you.

Be proud of what you create. Show gratitude. Create thoughtful gestures that reflect how much you care about your work and the people who support it. It doesn't have to be expensive. It just has to be genuine. Because at the end of the day, people may forget what you sold them. But they'll always remember how you made them feel.

Imagine walking into a restaurant where the menu only tells you about the ingredients, cooking techniques, and awards the chef has won. Would you order? Probably not. You'd want to know what the food tastes like. Whether it's worth coming back for. Whether it's something you'd enjoy sharing with your family or friends.

Because stories are more than just stories, so to speak. In general terms, stories represent experiences, life lessons, problems, challenges, and journeys—the elements that shape who we are. These are what make a story meaningful. When we implement our brand’s story through an engaging channel, such as a video, it becomes easily digestible.

Stories are relatable from the start: why you do what you do, the problems you faced, and how your brand provides solutions. This helps connect with your audience on a personal level, allowing them to see reflections of their own experiences. When they feel understood and relatable to your story, trust grows—and they become more interested in learning more.

Start by making a list of questions or challenges your customers or audience are facing. Approach the content in the simplest, easiest, no-drama way first — for me, that’s writing. Then identify the platforms where you want to publish your content and slowly work your way up from there.

No matter how amazing your products or services are, there will always be someone out there who’s cheaper, faster, or seemingly more value-driven. By showing your process and behind-the-scenes moments, you allow your customers to get to know you better — to see the people, the passion, and the effort behind your brand. This builds trust and helps you attract genuine supporters who truly connect with your values.

Many times, we start by creating content that looks like what we consume. We use templates or formats that others are already successful with — but without asking whether they actually represent us.

Create your work—but always think from a customer’s point of view first. If someone lands on your page, do they immediately understand what you do? Are there clear links to your store and obvious calls to action? Do your captions communicate that you are a brand that sells products?

Don’t treat your brand as just a product or service. Bring in your past experiences, life lessons, stories, painful moments, problems and solutions, relationships, and connections. Every little detail that has shaped you into who you are today belongs in your brand—and that’s what will help you stand out.

When revisiting your old content, adopt the mindset of improving it—making it significantly better than the first time you wrote or filmed it. The topic may stay the same, but the angle will naturally evolve because of your personal growth.

Once you’ve decided to start creating content for your brand, it feels like entering a whole new world. You’re excited, motivated, and ready to put your brand out there to help your customers. But after a while, reality kicks in — your content isn’t getting the reach it deserves, no one is watching your videos, and no one is contacting you.

What I find more effective is to share your solution wholeheartedly — keep it short, simple, and valuable — then move into your call to action. This allows viewers to digest your information while also building trust. It also shows generosity: you’re giving solutions and educating them without “forcing” them to buy anything first.