What Should I Post On Social Media For My Brand?

Aug 10

1. Start With What Your Customers Want to Know

This is something I usually tell my clients first: address the frequently asked questions your customers have.

I'm sure by now, you will have noticed certain questions being asked by your customers again and again. By creating content around these questions, you can help build trust and reduce the number of steps your customers need to take before making a decision.

But what if you're new, or you don't have many questions from customers yet?

Come up with questions you think your future customers might ask.

So, how do you create this content?

Let's take Instagram as an example.

Start with something simple and comfortable to get the momentum going. The goal is consistency.

You could start with a carousel post, with the question or topic on the cover and 5–10 slides answering it.

But do take note that most posts are primarily reaching your existing followers. So, if you don't have many followers yet, or you want to reach a bigger audience outside your current circle, you can turn these written posts into reels.

Reels can help you reach a much wider audience beyond the people who already follow you.

And you don't have to jump straight into talking to the camera.

You can start with text-only reels, then move into voice-over videos, and eventually talking-head videos when you're more comfortable.

2. Show Your Product or Service in Action

Most of my clients are reluctant to do this because, in a way, it feels like they're exposing their secrets.

But let me share with you a story about why this might actually be one of the best things you can do.

After a few years as a freelance creative working with clients, I started sharing my behind-the-scenes.

It took me a few years to pluck up the courage to do it because, as someone who is self-taught, I felt embarrassed showing my process.

I was using my own “simple and cheap” setup, and I thought people might judge me for it.

But it turned out the responses were great.

Why?

Because it showed my audience that they could create content with little to no equipment.

In other words, I was kind of giving them hope and confidence that they didn't need expensive gear to start creating content, especially if they were just starting out.

Imagine you're a fitness coach and you film a simple behind-the-scenes video of yourself working out.

Someone notices your bright yellow sneakers and asks where you bought them.

What just happened?

You created a connection with your audience.

You sparked an interest.

You gave someone a reason to break the ice and reach out to you.

And now, it's your job to turn that audience member into a potential customer.

Sometimes, it's not about directly selling.

It's simply about giving people a reason to start a conversation.

3. Tell People Why You Started

Ah, okay.

This is an interesting one.

Why did you start?

Think about it.

Why are you the 100th person to create a water bottle?

Why did you decide to become a fitness coach when there are already thousands of fitness coaches out there?

In today's crowded digital marketplace, there will almost always be someone doing something similar to you.

So how do you stand out?

Tell people why you started.

Here's why.

We all go through different challenges before starting a business.

And because we've all experienced different things, we naturally come up with different solutions, perspectives and ways of doing things.

If you zoom in on your own journey, you might discover that your “why” resonates with a particular group of people.

And when that happens, you start building your own community of supporters and potential customers.

Your story doesn't have to be extraordinary.

It just has to be yours.

4. Share Your Customers' Experiences

Testimonials and reviews are often what seal the deal.

Here's a few ways you can do this.

1. Testimonial Talking Heads

Invite your customers to talk about their experience and how your product or service has helped them.

Sometimes, this approach can feel too scripted or hard-selling, so do bear that in mind.

We want it to feel honest and raw.

Let your customers speak in their own words.

2. Create a Series of Customer Spotlights

This is something I like to propose to my clients.

Create a series of content centred around your customers.

For example:

What's in your bag?

What are your favourite exercises and why?

A day in the life of John, our customer.

Show us what you've created.

Be creative.

The idea is to create a series of content that focuses on your customers.

What this does is allow your customers to speak for you in their own unique way.

It also shows how much you value your community.

You're investing your own time and effort to film your customers, showcase who they are, and even promote them.

In the long run, you could build something much bigger than a customer base.

You could build a movement.

And I think that's much more impactful because it feels human.

5. Teach Something

The ability to teach is a beautiful thing.

You can do this through blog posts, talking-head videos, or even simple voice-over videos.

Here's why I think teaching is such a great option.

First, it shows that you're willing to share.

You teach.

You educate.

You connect.

And even if someone doesn't buy from you, they can still walk away having learnt something.

That's valuable.

Teaching also forces you to better understand your own subject.

You start asking yourself:

What should I teach?

How can I simplify my technical terms?

How can I explain this to someone outside my industry?

What should I teach next?

And the more you teach, the better you become at communicating what you know.

It also shows your audience that you're not only good at what you do, but that you genuinely care about helping people who might be facing similar challenges.

Most importantly, it reflects your personality.

And eventually, that becomes part of your brand.

So, What Should You Post?

If you're not sure where to start, here's a simple summary:

1. Answer frequently asked questions
Or come up with questions your future customers might have.

2. Show your product or service in action
Share behind-the-scenes moments and let people see how things actually work.

3. Tell people why you started
Your story can help you stand out in a crowded market.

4. Share your customers' experiences
Let your customers speak for you.

5. Teach something
Be generous with your knowledge and help people.

And if you're like me and you're a little shy on camera, start with something simple.

Maybe it's a blog post.

Then try a carousel.

Then perhaps a text-based reel.

Then a voice-over.

And eventually, when you're ready, you can move on to talking-head videos.

You don't have to do everything at once.

Start with what you're comfortable with.

Then slowly build from there.

Thanks for reading!
Please feel free to reach out if you have any questions.

Alfred Twj