The thing about crafting a good story is… it resonates with human beings. In this case, a carefully planned and executed brand story video will connect with your customers on different levels depending on how you position your narratives. If it leans more towards a customer’s point of view, your customers can relate to your message and there will be a higher chance of purchasing your products or services.

Taking a step back from time to time and stooping down to your client’s level will help to build a stronger connection of trust and clarity. I find that adopting the teacher’s mindset helps. Treat your clients like students and help them understand how your products or services can help the growth of their businesses. Simplify all the artistic and technical lingo in your dictionary and use terms that the general public will understand.

Creating content just for the sake of creating content is fruitless. By focusing on entertainment, value, and storytelling, you can ensure your content resonates deeply with your customers. These elements help you build a connection, differentiate your brand, and foster loyalty among your audience.

By prioritizing audiovisual excellence, you demonstrate a commitment to professionalism and authenticity, ultimately forging deeper connections with your audience. So, the next time you're tempted to cut corners on content creation, remember the impact quality can have on your brand's perception and long-term growth.

Use your testimonial videos to create a movement or series honouring your custom’s challenges and triumphs. This approach can motivate others to take action, whether using your services or seeking help from another provider. The goal is to be humble and let your customers speak freely without strings attached.

By embracing spontaneity and authenticity, we invite audiences to connect with our narratives on a deeper level—one that transcends mere product features and statistics. So, as you craft your marketing content, consider the power of storytelling to captivate hearts and minds in today's crowded digital landscape.

I know it may sound a little farfetched, but the truth is…
Everything that you have created, built or grown, be it personal passion projects or a business, they are a direct representation of you and your personality. Let me share some of my experiences and what my clients have commented, which resonates with today’s topic of “Your Brand = Your Personality.”

How it all started and why you do what you do. I know it may seem like a boring topic to discuss. However, if you look at it from afar and dive deeper into your journey and process of becoming who you are today, you will see that everyone is different regardless of the products or services they produce.

Filming yourself working on your product or services is interesting and engaging. Your actions will justify how authentic you are as a creator and how much effort you have put in daily to create your masterpieces. If you provide a service, vlogs can also act as educational videos — behind the scenes, the equipment you use, how you plan your sessions, how your clients react to your services, etc.

Yes, from the get-go, Dove sells beauty products.
But from what I have witnessed over the years, Dove sells a movement, too. This will allow their customers to be part of their journey, allowing them to feel a sense of belonging.

After making the purchase, there’s a sense of satisfaction and pride when you go behind the scenes and witness how it is made. It feels like I am taken on a journey and made to be part of it all. The truth is your audience wants to be part of your process.

By allowing your audience to connect with you on a personal level, showcasing your products in an engaging manner, and establishing your expertise, these videos create a powerful narrative that resonates with potential customers.

Image research is an important step you need to take before creating any form of content for your business. Not only does it provide you with a clearer idea of what your brand looks like on screen, but it also helps you to see beyond everything else.

The ultimate goal at the end of the day is to build strong relationships with our clients and to do this efficiently, we create content that is uniquely us - we tell our stories.

The first mistake I noticed that most clients make is putting a full stop after creating one video content. What I mean is that they will hire me and my team to shoot a brand video without considering the bigger picture—what to do next.

Because people remember stories more than numbers and statistics, if you look back and name some company videos you have seen in the past or chanced upon, you will most definitely remember the stories behind them. The thing about crafting a good story is… it resonates with human beings.

Customers need to envision themselves benefiting from your products or services. If they can't, their interest—and likelihood of making a purchase—diminishes. Often, we assume we know what's best for our audience and create content based on that assumption. But reality proves otherwise.