La Petite Ecole, Singapore
Brand Story Video and Competition
The goal was to create a brand story video for a French Education competition (sorry, I’m not sure of the exact name of the competition). At the same time, this video will be featured on La Petite Ecole Singapore’s website and social media. For a school, I see it as a family, so I structured the video around this idea with help from the school director, bringing her vision to life.
The first 5 to 10 seconds are crucial to grab the audience's attention. We gathered a group of students, put them in front of the camera, and asked unexpected questions. Their reactions were hilarious, which will definitely capture the attention of parents, encouraging them to share the video and giving a fun glimpse into how the school operates.
Next, we filmed the teachers and the principal, capturing their expertise, thoughts, and stories in an emotional, unscripted way – something natural and genuine.
The narration was paired with scenes of students in action, showcasing the trilingual classes, outdoor playtime, and even technology use. With attention spans being short, it was important to deliver the message quickly. So, we carefully packed everything into a 2-minute video for the competition, and also created a longer 4-minute version.
We won 1st place in our category!
Find out more about La Petite Ecole, Singapore
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