Modern Dental Group, Singapore
Corporate Brand Video and Milestones

Modern Dental Group Limited ("the Group") is a company listed on the Main Board Stock Exchange of Hong Kong (stock code: 3600), headquartered in Hong Kong. The Group is a leading global dental prosthetics provider, distributor and consultant offering “one-stop-shop” services for more than 30,000 customers in more than 20 countries, including Europe, North America, Greater China and Australia.

We had the opportunity to collaborate with their team in Hong Kong to create a corporate brand video highlighting the company’s milestones, strategies, and future plans. This video was filmed at their Singapore office.

For corporate videos like this, it’s essential to have a script that allows the presenter to speak naturally and engage with the audience. We made small adjustments to the script to ensure Richie, our interviewee, felt comfortable. Changing or rephrasing certain words or sentences can help avoid retakes, reducing stress for the presenter and maintaining a relaxed atmosphere.

Next, we worked with the editors in Hong Kong to incorporate b-roll footage from their content library to complement Richie’s narrative. At the Singapore office, we filmed the team in action during a meeting and captured candid moments of team bonding.

Corporate videos are valuable tools, especially when working with large corporations or potential partners. A milestone video like this demonstrates your expertise, team, and the value you offer to customers, helping to build long-term trust. However, it’s crucial to have a solid strategy and storyboard for these videos. Focus on connecting with your audience on a personal level, sharing how your brand can make an impact, rather than simply selling your product.