The key to creating these kinds of videos is ensuring that your members feel comfortable and can speak openly. In this case, members playfully teased each other, which highlighted the fun and friendly side of living with people who were once strangers. It was about showcasing the real, organic connections between the members and the brand.

One of the most common ways to create content for your personal brand is through talking head videos, whether it's sharing expertise, educational tips, comedy, or product showcases. However, personal branding goes beyond just video content. It's about the experiences and connections you create with your customers and how they perceive your brand as a whole.

Sharing your process and knowledge helps your audience see you as an expert who wants to help, not just make a sale. When you focus on offering value, solving problems, and being open, it makes your brand more approachable. As a service provider, I’ve learned that offering helpful content first builds trust. Once your customers trust you, it becomes easier to build a lasting business relationship.