Your Brand Is Defined by the Experience It Creates for Customers

Mar 12

Client: Empower Fitness
Service: Brand Photos and Videos

One of the most common ways to create content for your personal brand is through talking head videos, whether it's sharing expertise, educational tips, comedy, or product showcases. However, personal branding goes beyond just video content. It's about the experiences and connections you create with your customers and how they perceive your brand as a whole.

I've seen brands use talking head videos but fail to connect with their audience because they miss the emotional aspect. On the other hand, many people hesitate to create content because they feel they need to speak in front of a camera. While this is a powerful way to build trust, there are other ways to create content that aligns with your comfort zone.

A great example is Empower Fitness. I've worked with Lizz, the co-founder, to create video content that showcases her fitness sessions in a fun, natural, and candid way. She focuses on the emotional side of the content, allowing customers to feel comfortable and at ease, especially those who are new to fitness.

By capturing Lizz in her element, we've successfully connected her gym with potential clients who may feel intimidated by high-energy, aggressive fitness content. Instead of competing with other gyms' high-energy videos, Empower Fitness stands out by being authentic and letting potential clients get to know the real Lizz. This is the approach we used in the content we created for Empower Fitness.