Keep your Videos Simple and Clear for your Customers

While you have been schooled and conditioned to pass on your information, the difficulty is that your knowledge might often be much too technical to be translated immediately.

As business owners, we are constantly consumed with and saturated with the things that pertain to our industry. We are well-versed in the ins and outs of our industry, as well as the right language to use and the rationale behind each of our operations; these things have become second nature to us. 

When we're dealing with new customers, it's easy to forget that our industry is most likely strange and unknown to them, which makes it much more difficult to remember. This might cause both parties to get frustrated, and it can be damaging to the development of long-term customer relationships.

Clients, on the other hand, are often uninformed of your firm's capabilities, let alone how they apply to their specific position or company processes. Firms are grappling with how to best educate their clients in language that they can comprehend, but it is becoming more clear that this is a critical practice for any organization.

Why is it Important?

It helps to put your customers at ease

It's likely that your customers have little knowledge of your sector (which is presumably why they've come to you in the first place) and are looking for guidance. Even if they are acquainted with your industry, it is possible that they will not be familiar with your specific procedure and business practices.

They will feel more at ease when dealing with you if you provide them with knowledge and educate them on these matters, which will alleviate any fears they may have. It also helps your customers to feel comfortable approaching you with inquiries, which is essential for effective client communication and a productive working relationship with you.

It shows how well-versed you are about your products or services

Educating your customers also helps to establish you as a professional in their eyes. You will be regarded more seriously if they can see that you know what you're talking about and have relevant expertise in your industry as a result of your presentation. When your customer perceives you as an expert, he or she will be more comfortable adopting your counsel and placing their faith in your judgment.

It contributes to the development of trust

Clients want to feel confident that they're in good hands, particularly when they're spending their time and money working with you and your company. By describing your decision-making, logic, business procedures, and boundaries, you demonstrate that you are knowledgeable and experienced, and you reaffirm that you know what you're talking about in the first place. Trust is built through communication and education.

It gives clients a sense that they are being cared for

Clients who believe that their requirements are being satisfied and that they are essential to the company have a greater chance of becoming long-term, loyal customers. Your respect for your customers' loyalty will grow as you educate them regularly on new items or changes in policies that affect them. 

Educating your present clientele contributes to the strengthening of your connection with them. When individuals feel appreciated, they experience a feeling of satisfaction and contentment that is difficult to come by in today's fast-paced society. By educating your customers, you demonstrate to them that you appreciate their business, which in turn makes them feel valued. 

Customers who are not sure about doing business with you can gain confidence by educating themselves on the products and services that you provide. When people see that you're willing to set aside time in your day to assist them, they are more inclined to place their faith in you to handle their business.


Here is what you can do.


Expectations should be established and managed

Outline your offers, business procedures, terms of service, communication methods, and timetables at the outset of a project or working relationship to ensure that everyone is on the same page. Break down your process and describe in detail what each phase looks like, as well as what is expected of both sides at each stage. In this way, you can avoid misinterpretation, missed deadlines, or uncertainty, and you can build clear communication and trust with your clients as well.

Describe your decision-making process

This has proven to be quite valuable for everyone in the business industry. If someone asks me why I created a certain video or took some photographs, I will take the time to explain why I made that particular decision. Not only does it indicate to them that I have a purpose and a rationale for each component that I create, but it also helps them to view things from a fresh perspective and place their faith in my judgment and expertise.

This may look a little different for you depending on the industry you're in, but explaining the choices you make as a creative businessman can benefit your relations with clients immensely by positioning you as a professional, putting your clients at ease, and establishing trust between you and your customers.

Communicate in simple words

If I use terminology related to my products or services, I will most likely receive some pretty puzzled glances in response. Make use of terminology that your clientele will understand, and make sure to educate them on the meanings of your jargon. I've found that customers like learning new words and "sounding the part," not just because it benefits them as their working relationship develops but also because it helps them seem more professional.



Summary

Taking a step back from time to time and stooping down to your client’s level will help to build a stronger connection of trust and clarity. I find that adopting the teacher’s mindset helps. Treat your clients like students and help them understand how your products or services can help the growth of their businesses. Simplify all the artistic and technical lingo in your dictionary and use terms that the general public will understand. At the end of the day, we as service providers are here to help our clients achieve the unachievable and to do so, we need to be relatable and emotionally inclined to them.