Client: Flower Social, Sarah Myers
Service: Brand Photos and Reels

Sarah Myers is the creative mind behind "Flower Social," a flower brand in Singapore. Recently, we worked together to create short-form videos for her rebranding, focusing on documenting the process behind her artistic flower arrangements.

Showing your audience what goes on behind the scenes is a powerful way to help them connect with your brand. One common fear is exposing your secrets to competitors or getting negative feedback. But, sharing your process can actually help you.

Here’s why:

It shows how real you and your products are — People tend to buy from brands they trust. In today’s market, with so many similar products and services, showing your processes can help customers relate to your brand. Sharing your knowledge or giving a sneak peek into your work builds trust and can turn casual visitors into loyal customers.

It helps your customers relate to your brand — I started posting behind-the-scenes videos of my team working, showing the process in simple, candid clips. At first, I was afraid to share, but once I did, it helped build my personal brand. It also led to messages from my audience asking about the equipment I use or even where I bought my shoes. When customers see your process, they start to imagine how they could connect with your brand or how you can solve their problems.

It shows how selfless you are — Sharing your process and knowledge helps your audience see you as an expert who wants to help, not just make a sale. When you focus on offering value, solving problems, and being open, it makes your brand more approachable. As a service provider, I’ve learned that offering helpful content first builds trust. Once your customers trust you, it becomes easier to build a lasting business relationship.

By showing your process, you build trust, relate better to your audience, and stand out as a brand that genuinely cares.