How you can use image research to generate more video ideas
Image research is an important step you need to take before creating any form of content for your business. Not only does it provide you with a clearer idea of what your brand looks like on screen, but it also helps you to see beyond everything else. Laying everything out in front of you will make it much easier to see what might work and what might not. This will save you loads of time and give you the upper hand in choosing a creative team to work with.
Here is a scenario -
Today, you sell fruits.
The goal is to create more engaging content for your social media pages to generate more sales. Realistically, we all have doubts. Yes, even with our own products. If everyone else is selling fruits and posting them on their business social media pages, how will I stand out? This is where practising visual research comes into play.
You searched for pictures of fruits all over the internet and selected a few that best represent your brand — these are the images you are fond of.
Image research allows you to branch out your ideas, creating more relevant content for your customers. Let’s look at each individual photo and how you can create content around them.
Have an outdoor picnic with your fruits. This will open up a new branch of ideas that talks about outdoor activities.
You can write blogs about eating out with your fruits.
- 10 beautiful places to enjoy a picnic with your loved ones
- 3 compact fruit baskets to carry around
- What kind of fruits to bring on an adventure
- Why you need to pack a basket of fruits when travelling
You can take pictures of people enjoying your fruits during an outdoor adventure.
You can get your customers to take pictures of themselves enjoying your fruits outdoors.
You can create short videos of people unpacking the fruit basket, cutting the fruits, mixing them with snacks, etc.
Kids eating your fruits. This will allow you to start your very own YouTube channel for customers to try out your food. With this in play, we are moving away from the conventional methods of hard selling. Instead of inviting your customers to your show and leaving reviews, we want to entertain and educate our customers altogether.
Here are some video examples.
- Kids VS fruits
- Blind taste test
- Weirdest fruit combination ever
- Fruit fight
- Fun with fruits
Scenario A —
Kids vs. fruits will pack a punch, most definitely. Picture having kids indulging in weird-tasting fruits and sulking along the way — A comedic approach to showcasing your products. Who knows, this might even turn into a weekly series that people tune in to!
Scenario B —
The Weirdest fruit combinations ever might turn into something educational for your audience. We can even invite a fruit specialist to our show to whip up several mouth-watering meals — A piece of juicy ribeye with fried papayas… maybe?
Flat-lay and close-up pictures of your fruits. This will allow you to be precise and detailed about how you present your fruits — remove the ugly ones, and choose only the tasty-looking ones. Experimenting with different colours, shapes and sizes. Zooming in on the details and how fresh your fruits are. With this in play, your social media pages will be carefully curated and your photos will look absolutely delicious. Sometimes, when taking photos of our product, we have to be meticulous with what we present to our customers. Therefore, we pour some of our time into doing research like colour and shape combinations, product photography and lighting equipment. This plays a huge role in helping you to improve your brand’s social media pages.
Flat-lay and food recipe. This will allow you to dive deeper into educating your customers. You can write blogs about fruit combinations and recipes. You can start a food video channel. You can start a “best fruit and food combination competition.”
- An easy way to make an apple strudel
- How to use berries properly
- How to cook a lemon chicken
- How to make a fruit smoothie
- 10 ways to style a food platter with fruits
Summary —
The goal here is to stand out from your competitors. If everyone sells the same product, we will no longer be looking at authenticity but a war on price.
Oh, look! XXX company is selling strawberries too! They are much cheaper! Let’s buy them.
Always remember to create content that relates to your customers — humanise your content.
Understand who your target audience is and educate them.
These are the key elements that only you have.
These are the traits that only you have.
Taking some time out of your busy schedule to do some image research might go a long way.
Thanks for reading!