Shades of Feminity, Singapore

The Challenge: Many women hesitate to have professional portraits taken, either because they don’t see the value or feel uncomfortable in front of the camera. Portrait photography is a crowded space, and choosing the right photographer can feel overwhelming — especially for clients who prefer a gentle, supportive environment.

Lilia Omietonska specialises in female portraiture, focusing on creating a space where clients feel seen, comfortable, and empowered. The brand story film was created to address common concerns and help potential clients understand what a session with her actually feels like.

Rather than relying on statements about her work, the goal was to visually demonstrate the experience: the calm environment, the supportive guidance during shoots, and the meaningful emotional connection that portrait sessions can create. By showing this process, the film helps reduce hesitation and builds confidence in working with her.

The Strategy: A simple documentary-style approach was chosen to reflect authenticity and ease. The film follows a real photography session from start to finish, capturing candid interactions and natural moments of encouragement between Lilia and her client.

This observational style allows viewers to witness the process rather than hear it described. They see how clients are guided through poses, how the studio environment feels welcoming, and how the experience prioritises comfort and self-expression.

Cinematic touches were used subtly to enhance storytelling without sacrificing realism. The focus remained on truth, showing Lilia’s approach in an honest and approachable way. The video concludes with her speaking directly to the audience, allowing potential clients to connect with the person they would be working with.

The intention was not to sell aggressively but to demonstrate what a session involves. By presenting the process clearly, the film answers unspoken questions and helps viewers imagine themselves in the experience.

The Outcome: The brand story film helped introduce Lilia to a wider audience in a meaningful way. Viewers could now see her personality, working style, and the supportive atmosphere of her sessions — reducing uncertainty and building emotional trust.

Comments and feedback reflected stronger audience engagement. Many viewers expressed appreciation for the insight into the process and recognised the value of having professional portraits taken, not just for themselves but for future generations to remember and connect with.

Lilia also used the film as a foundation for storytelling on social media, making it easier to share content and communicate her philosophy. By showing her approach visually, clients arrived with clearer expectations and greater confidence.

Ultimately, the project demonstrated that portrait photography is more than images — it is about experience, self-expression, and preserving moments that matter. Storytelling helped communicate that value, making it easier for clients to feel comfortable and excited about taking that first step.

Find out more about Lilia Omietonska:
Website
Instagram