Kopou, Singapore
The Challenge: Kamalakshi Saikia, the founder of Kopou, is an Indian artist based in Singapore who designs and creates her own lifestyle pieces while also conducting classes. Like many traditional artists, her work is strong, but visibility and storytelling in the digital space can be challenging.
Small independent artists often excel at creating but struggle with marketing and social media. Without clear visual storytelling, audiences may not fully understand the effort, craftsmanship, and meaning behind each piece — or why it deserves recognition and support.
The brand story video was created to bridge that gap: showcasing her studio, creative process, and motivations so audiences could connect with her work on a human level and appreciate the journey behind each creation.
The Strategy: A documentary-style approach was chosen to reflect authenticity and calmness — qualities that align with Kopou’s brand and artistic philosophy. Rather than a highly polished commercial style, the film focused on her process and environment: how pieces are made, the care behind each step, and the atmosphere of her studio. This allowed viewers to experience what it feels like to engage with her work, whether as a customer or student.
Special attention was paid to product and colour accuracy in visuals. Proper lighting was essential so that her pieces appeared true to life — what customers see online should reflect what they receive. At the same time, the studio’s natural character was preserved, balancing product presentation with artistic authenticity.
The goal was simple: tell a genuine story. Not loud marketing, but quiet confidence — allowing audiences to understand the craftsmanship and effort behind the brand.
The Outcome: The finished brand story video helped audiences see Kopou and Kamalakshi’s work in a new light. Comments and feedback on the video reflected stronger emotional engagement — viewers expressing appreciation for the dedication behind the pieces and a deeper understanding of the creative journey.
By showcasing the person and process behind the product, the video created connection and awareness. Audiences could now relate to the story, not just the artwork.
For Kamalakshi, the project also became a stepping stone in digital storytelling. Exposure to structured video content and social media engagement helped strengthen her ability to share her work online — an important asset for independent artists in today’s market.
Ultimately, the film reinforced the idea that storytelling can elevate art — helping creators stand out, build relationships, and communicate value in a digital world.
