The Candleist, Melinda Olah, Singapore

Brand Story Film, Behind-the-Scenes, Process


The Challenge: Working with The Candleist, founded by Melinda Olah, the goal was to create a brand story film that communicated the craftsmanship and dedication behind handmade candles.

Candles may appear simple as products, and the market is filled with similar offerings. For customers, it can be difficult to understand why handmade candles command value or what differentiates one brand from another. The real story lies in the process: the hand-pouring, design choices, materials sourced, and the patience required to create something meaningful.

By showcasing Melinda’s journey and the work behind each candle, the film aimed to build trust and appreciation. When customers understand the effort and intention behind a product, they are more likely to feel connected to the brand and proud of their purchase.


The Strategy: A documentary-style approach was chosen to highlight authenticity and process. Instead of staged promotional scenes, the film observed Melinda’s workflow naturally — hand-pouring wax, crafting designs, and patiently waiting for each piece to take form.

This approach emphasised craftsmanship over marketing. Viewers could see the rhythm of creation: the care taken at each stage and the discipline required to maintain quality. The inclusion of Melinda’s reflections and insights added depth, allowing audiences to understand her motivations and philosophy.

A key idea often referenced in craftsmanship is consistency — the principle that small, repeated efforts lead to mastery. The film subtly reflected this through visuals of repetition and process, reinforcing the idea that quality products are built over time.

By focusing on the human and artistic side of the brand, the video positioned The Candleist as more than a product supplier — it presented the brand as a creative journey and community.


The Outcome: The brand story video helped audiences connect with The Candleist on a deeper level. By seeing Melinda’s dedication and process, customers gained a clearer understanding of the value behind handmade candles.

Shared across social platforms, the film became a tool for storytelling and engagement. Customers could now relate to the brand’s values and craftsmanship, fostering trust and emotional connection.

This visibility also supported organic growth. When audiences understand and appreciate a brand’s story, they are more likely to share it and advocate for it within their networks — word of mouth that strengthens community and awareness.

Ultimately, the project demonstrated that storytelling elevates perception. By revealing the heart of the brand and the person behind it, the video created meaning and connection — elements that resonate far beyond traditional product marketing.

Find out more about Melinda Olah:
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