Experience Is The New Marketing

Think about your favourite brand.

You probably remember:
• How it made you feel
• The experience of using it
• The story behind it

Not just the product.

Experience matters more than features.

Brand story films create experience before purchase. They allow customers to see:
• How you work
• Why you care
• What it feels like to engage with you

This reduces uncertainty.

And uncertainty is the biggest barrier to buying.

When customers feel confident, they act.

A brand story film builds that confidence.

Personal thought: I used to think marketing was about convincing people. Now I realise it’s about clarity. If you communicate clearly and authentically, the right customers will choose you.